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Latics Boss opens new Marks & Spencer Simply Food Store

16 November 2006

The new store, on the westbound side of the service area, has created 20 new full and part-time jobs for the area and will give motorway users the opportunity to pick up quality food products on their journeys. Customers will be able to choose from a wide range of ready meals, fresh produce, sandwiches, salads, snacks and fresh flowers.

The new Birch store is the 14th Marks & Spencer Simply Food stores to open at Moto’s motorway service areas and follows the successful trial of the concept, which was launched at Toddington northbound more than two years ago. Since then, other Simply Food stores have opened at Moto’s Cherwell Valley, Reading East and West bound, Knutsford, Leigh Delamere, Stafford, Donington Park, Tamworth, Southwaite, Exeter and Toddington southbound service areas.

Moto’s CEO Tim Moss said: “We’re constantly looking at ways to increase the choice available to motorists who use motorway service areas. As well as increasing variety, the Marks & Spencer Simply Food offering is the perfect solution for busy commuters who need to top up their weekly shop on their way home.”

Paul Horwell, Simply Food Franchise Manager, said: “We are pleased to bring the successful Simply Food concept to Birch.  Feedback from motorists has been excellent since the first Marks & Spencer Simply Food format was introduced to Toddington Service Area in 2003 and we are sure that this will be echoed at Birch.”

The new store will be open from 8am-10pm Sunday to Friday and 8am-8pm on Saturdays.

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