News
Moto drives for quality with new service area food
12 July 2001
Moto, the newest name on Britain’s motorways, is driving service area food into the 21st Century with an exciting new range of freshly prepared, great tasting meals.
The new food offer is a result of Moto harnessing the worldwide expertise of its parent company, Compass Group, and as a result of an on-going relationship with celebrity chef James Martin.
Mouth-watering cooked-to-order steaks, enticing hot dishes like chicken chasseur, Caribbean vegetable curry, Wisconsin chilli, delicious salads, freshly baked bread and top-quality freshly ground coffee now top the menu.
The “bootfiller” dishes like curry or chilli come with a choice of appetising toppings and tomato, onion or plain bread.
James Martin's first project has been to give the traditional English breakfast a makeover with the introduction of tastier sausages, thicker bacon, field mushrooms and crunchier hash browns.
James Martin comments: “All good food starts with good ingredients and we’ve used that as the basis for the new menu. We want the baguette, or the breakfast or the cup of coffee that customers buy to be the best they have ever tasted on a motorway.”
New brands have been introduced to Moto, such as Upper Crust baguettes and Ritazza fresh ground coffee alongside popular brands like Little Chef and Harry Ramsden’s.
The freshly baked Upper Crust baguettes are available with a wide choice of fillings – including hot steak – but they don’t hang around. Any baguette unsold after 2 hours 59 minutes 'gets it'.
Moto is underwriting its bold new menu with a “no quibble” guarantee which means any customer who is unhappy with their meal can have either a replacement or a full cash refund.
Paul Kelly, Moto’s Brand Development Director, said: “We believe this new food offer represents excellent value for money – which is what people tell us they want. We aren’t pretending we’ve got it right but we think our customers will see that we are getting there.”
The recently refurbished restaurant at Moto’s Toddington services, southbound on the M1 in Bedfordshire, is the flagship for the new food offer and will serve as the blueprint for all the other 46 service areas in the Moto estate.
