News
Out goes the Granada brand and in comes Moto.
02 July 2001
Compass Group, the world's largest food service organisation, today took the first steps towards making Britain's motorway service areas better places to stop and better places to work. Out goes the Granada brand and in comes Moto. The new brand will change the face of motorway service areas forever by concentrating on giving customers what they want – great service, great coffee and clean, fresh smelling toilets. Paul Kelly, Moto Hospitality's Brand Development Director, said: "We know what our customers want because we’ve asked them and it's simply good service and good value for money. "They aren't asking for the earth and we're determined to give them what they want, all the time, every time. We want them to leave Moto service areas feeling better than when they arrived and if we can accomplish that, we will have achieved what we set out to do." Compass, new owners of the 47-strong chain of Granada service areas, has a successful track record of shifting public perceptions in airports and railway stations and is now bringing that expertise to bear on the motorways. Kelly added: "Our new name and identity are a reflection of our commitment to creating service areas where people can relax, refresh and refuel.We know we can't change things overnight, but by concentrating on improving every aspect of what we offer – from food to customer service – we'll get there." As well as a new name and a new logo, over the coming months customers will see a number of changes to the appearance of the services, all aimed at making a stop at Moto a better experience. Clearer, simple signs will direct travellers to the car park or fuel forecourt. Changing road textures will act as a counter to the high-speed motorway and calm traffic entering the site. Inside, they will find new brands such as Upper Crust and Ritazza coffee to choose from, as well as popular brands such as Little Chef and Harry Ramsden's. Moto is also harnessing Compass's world-wide expertise to introduce improved quality hot food in its Fresh Express Restaurants. All the food on offer is backed by Moto's no quibble guarantee which means that anybody who is unhappy with their choice can have either a replacement meal or a full cash refund. Other changes include information points displaying real-time traffic reports, new internal colour scheme and little touches such as fresh flowers in the toilets. Over the next five years, European motorists will also be able to enjoy a better stop as Compass rolls out the Moto brand across the Continental motorway network.
